Strange Videos– visualising dementia (2017) Hong Kong

At our 1st Social Innovation Design Lab’s Project: DEMENTIA GOING (2018), we continued to explore how we could enable the public to understand dementia as a culture and not as a loss. Apart from memory loss, citizens with dementia performed strangely because they have a life-limiting illness marked by a gradual deterioration of mental capacities including focus, judgement and the ability to communicate. This is why we created a series of “Strange Videos” that intentionally avoided the symptom of memory loss, in the hope that citizens would pay more attention to all the other symptoms of dementia.

Video Design by #MicheleSalati for Creative Direction, Robert Bartholot & SerialCut for Art Direction, Robert Bartholot for Photography, Peter Engelbrecht & Javier Valero for English Copywriting, Serial Cut for CGI, Can Ovalioglu for Videography, Yiannis Loukos for Sound Design, Think Work Observe for Graphic Design.